Want to advertise on apparel but not sure where to start?

Consider these facts and answer these questions about screen printing and embroidery on t-shirts and other apparel to help you begin the process!

When ordering t-shirts and other apparel, it’s crucial to determine, of course, who will be wearing the garment, but you need to also think about who will be seeing the garment, and what message the item will display. Whether you are outfitting your staff or giving t-shirts away for a promotion, it’s vital to determine what piece will work best within your budget and what piece will best display your logo or message to provide the most impact.

If you are trying to sell printed or embroidered apparel, customers will be much more apt to buy a stylish or trendy garment with an interesting embellishment; they will not fork out their hard-earned money for a basic tee with a boring design or logo. Use our artists to create a one-of-a-kind design that draws interest! You can utilize newer screen printing and embroidery techniques to add special effects that get attention.

If you are giving away the t-shirts or other items, you should also consider what styles and trends are popular to entice people to wear your brand and advertise your business or organization.

If your business is a bar, it’s fine for the employees to show a little more, well, skin. If you are in a professional office or a professional service provider, that is definitely NOT okay!

Yet often when customers interact with a business, they discover that the staff is not dressed appropriately. What does this say about your business? Do your female staff members look like they should be working in a bar instead of providing professional service to your clients? Do your male employees appear clean and neat, or do they look like they just cleaned the garage?

Your employees’ appearance in large part determines your image to your clients; is it a positive message they are receiving? With the right logoed t-shirts and professional apparel, you can be certain the correct image is reaching your clients.

Questions to ask yourself when selecting logoed apparel for your staff:

  1. Who will be seeing the t-shirts or other apparel my employees wear?
  2. What garment will be the most useful, comfortable and practical for my staff?
  3. What type of apparel will enhance my image and fit into my budget?
  4. Will I be using screen printing on t-shirts or embroidery for my logo and message?
  5. Will I give employees the item to wear or require them to pay for part or all of it?
  6. Will I require them to wear it at certain times or on certain days?
  7. What do I want my clients and prospects to think when they see the item?
  8. In what season will the apparel be worn? Do I need long sleeve, short sleeve or both?
  9. What color(s) will work best with my logo/design colors?

Questions to ask yourself if you will be selling or giving away apparel to clients and prospects:

  1. What type of t-shirts or other apparel will best display my logo or message?
  2. What type of apparel will enhance my image and fit into my budget?
  3. What is the price for which I’ll sell the item?
  4. Will people want to wear the garment with my logo or design? Why or why not?
  5. Does the garment have a high perceived value as a thank you gift, promotion or retail item?
  6. What do I want my clients and prospects to think when they see or wear the item?
  7. Do I want to use screen printing on t-shirts or embroidery for my garment?
  8. In what season will the apparel be worn? Do I need long sleeve, short sleeve or both?
  9. What color(s) will work best with my logo/design colors?
  10. How will the t-shirts or garments be distributed?
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